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Blog 2017-09-29T18:32:10+00:00
10:40 pm10, 2017

What Is a Marketing Automation Platform?

Textbook Definition of a Marketing Automation Platform A marketing automation platform is typically software designed to provide computer processes that execute marketing tasks and workflows. The goal of marketing automation is to create an efficient and effective way of interacting with prospects and customers. The best marketing automation platforms [...]

12:48 am06, 2017

ICMI 2017 Contact Center Expo and Conference Summary

The ICMI 2017 Contact Center Expo and Conference, held at the Walt Disney World Resort in Orlando, FL from May 22-25, focused on the theme of “Delivering Exceptional Customer Experiences in a Complex and Changing World.” It provided executives, managers and supervisors from every type of customer care operation [...]

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