Custom Call Routing

How Does Custom Call Routing Work?

Speed-to-Contact can route leads to your call center agents in a myriad of ways. From skills based routing, state licensing, dynamic distribution via tags, or hunt number distribution we can deliver your leads to the most qualified person on your team as fast as possible and in the most flexible way to accommodate any of your needs.

  • All of your internet leads from your marketing channels, vendors, and website are gathered into your CRM or Database.
  • New Leads are posted in real-time to the Speed-to-Contact API.
  • We instantly scrub the lead information to insure we are calling your business during your selected hours of operation. In addition we insure we are calling the consumer at an appropriate time in compliance with the FTC’s Telemarketing sales rules. For more information regarding our policies please visit our Terms + Conditions page.
  • Based on the call routing rules you establish, our technology will analyze your internet lead traffic in real-time and dynamically decide the appropriate agent(s) to match the lead with and initiate the call.

Some companies may want leads routed to a team of sales representatives based on state licensing requirements, marketing channel, product, price, or other criteria. This skills based routing allows us to target the best representative on your team to close the deal and help the consumer through the process efficiently.

The call is then placed to the consumer in seconds flat making sure you call before any competitor does and before the consumer can fill out another lead form on another website.